“WHAT INSPIRES US IS THE BEACH LIFE DREAM, THE WIND IN OUR HAIR, BAREFOOT DAYS, A SANDY SHACK, KIDS PLAYING IN THE SAND, SURFING, COCONUTS, A SUNNY PICNIC NEXT TO THE SALTY SEA. WE DREAM OF VOYAGES, FINDING TREASURES, DELVING INTO OUR MERMAID AND PIRATE FANTASIES. PEARLS AND SEASHELLS, LINENS, AND BEACH UMBRELLAS.”
Wildsea was born out of that love for the sea, nature and all things involved with beach culture. Living with simplicity yet keeping it glamorous and authentic. Co-Owners Lulu and Lara met in Tulum, Mexico in 2013. They immediately bonded over their love of design and handcrafted products. They were both in the beginning phases of starting their own lines – Lulu created handmade talisman jewelry and Lara created a line of kimonos and dresses. They both went on to open separately successful stores and brands on the beach road of Tulum in 2015.
Lulu and Lara Joined forces in 2020. Both of which, are now mama’s and while still breastfeeding their babes (super-mami’s) are now bringing you, WILDSEA. Where they combine their talents and production capabilities.
“We see ourselves stronger together and intend to grow further now with the experience we both bring to the table into a much larger operation than our small stores in Tulum.”
Lulu Leonard – Creative Director, Product Design
Originally from the deserts of Utah - Lulu developed an intrigue for design after many hours spent watching her grandfather hand make native Navajo jewelry from his home studio. She spent her youth in Los Angeles where she developed her creative eye and studied jewelry design. Later moving to Tulum, Mexico in 2012 she finally launched her first label, CALÓ in 2015. Where the beach road shop opened in the brands namesake for 5 years selling all her original designs. She has designed and produced since 3 original collections per year of jewelry, accessories, resort wear + couture for men and women with CALÓ and is now the head creative director and lead product designer for WILDSEA. She built relationships with several small fashion ateliers, tailors, and jewelry production studios to work alongside and create a viable, high quality and high quantity potential commerce business. Focusing on direct to consumer sales and interesting retail experiences. Further, she directed the architectural design and interiors build of CALÓ’s flagship store. Growing to expand online she produced photoshoots for the line creating original content for their website and social media platforms. Other investments further were made to open a NYC summer pop-up store in Tribeca Lower Manhattan where she held and produced a live fashion show presentation during New York Fashion Week for the label.
Lulu has spent the last 9 years traveling and living mainly between Mexico and India learning from ancient cultures crafts and their various approaches to design and embellishment. Focusing on textile design, women’s and men’s resort wear and jewelry. Sustainable fashion techniques, protecting arts of indigenous communities and “creating inspiring looks to live the best moments of your life in” is her mission. It has always been vintage - “treasure hunting is my source of endless inspiration” says, Lulu. “I want people to find these pieces I create in 30-50 years and go wow this is so cool.” So, quality as well as ethics and sustainability is what uphold her values as a designer. “I am excited to see how this project develops and all the fun products we have in store for our growing posse here at WILDSEA.”
Lara Cisneros - Business Co-Ordinator, Design
Lara grew up near the foothills of the Appalachian mountains. She's a mountain loving, forest girl at heart. She spent her childhood running through the forest, fishing, collecting wild berries and playing by the creek. A day wasn't complete unless she was covered in mud and dirt. Its funny that she ended up loving fashion and the beach! But alas, she now spends her days barefoot by the beach, chasing the sun. Her love affair with the tropical lifestyle started with family adventures to Tulum where she started making jewelry with the guidance of the local artisans. A love for beachwear, handmade jewels and artisan crafts had begun. After school and traveling, she eventually found her way back to Tulum in 2013 and started her journey towards opening her first boutique on the beach road, Wildsea Boutique. It was a fruitful experience, colored by amazing partnerships, collaborations and friendships. Wildsea Boutique started as a collection of various brands, and then transitioned to a single brand focused on slow, sustainable clothing and accessories. She engaged in a hands on approach to design and production, and working hand in hand with local artisans. She is excited to bring new life to Wildsea, alongside Lulu, and to uphold their shared vision of a sustainable and ethical brand.
We hope you are inspired by all that we have in store for you here at WILDSEA. We appreciate all of our WILDSEA supporters and their suggestions. We are looking forward to a long lustrous, and fabulous journey alongside all of you.
Lulu & Lara